Strategy Coordinator for Urdu-Speaking Muslims in the San Francisco Bay Area

Job Description Summary

A Global Gates Strategy Coordinator’s primary task is to develop and implement an aggressive strategy to reach a particular unreached people group, or affinity of unreached people groups, with the gospel of Jesus Christ. The Strategy Coordinator builds an ecosystem of prayer, ministry, evangelism, discipleship, church multiplication, and leadership development that, through the power of the Holy Spirit, births a multiplication of disciples and churches throughout the prioritized people group and beyond.

Major Responsibilities and Function

  • Become an expert on the assigned people group’s worldview.
  • Develop and/or obtain gospel resources (Bibles, audio Scripture, chronological Bible stories, testimonies, videos, etc.) in the people group’s language(s).
  • Raise up laborers within the people group, and recruit laborers from outside of the people group, to saturate the people group with the gospel.
  • Nurture a vision for the spread of the gospel, multiplication of disciples, and planting of churches among the unreached people group in a gateway city and through them to other communities of that people group around the world.
  • Create and implement a comprehensive prayer, ministry, evangelism, discipleship, church planting, and leadership development strategy to stimulate church multiplication movements among the people group.
  • Continually learn and implement best practices in church multiplication.
  • Collaborate with other evangelicals to model and train in evangelism, disciple making, church planting, and leadership development.
  • As new believers emerge, give primary attention to them to nurture their role in leading multiplying movements of disciples and churches.
  • Evaluate and adapt methods based on what God has done and is doing.
  • Start multiple streams of disciple making and church planting to reach all population segments and networks of the people group within the gateway city and their communities worldwide.

Unreached People Group Information

Concentrated Area: Diamond Heights

Population Estimate : 12,654 people

Primary Religion: Islam (Sunni)

Primary Language: Urdu

Why is This Position Needed?

South Asian populations continue to grow in the Bay Area. They are a diverse group of people and include a number of tech professionals. It’s estimated that at least 60% of South Asians in the Bay Area have a university education, many of them from some of the most prestigious universities in the area. Although South Asians have developed the skills to live in America well, they often lack intimate connections with people outside of their own affinity group. There is one Pakistani church in the Bay Area, but it has limited connection with Pakistani Muslims. As a result, many Bay Area South Asians reach adulthood without ever hearing the gospel clearly. For many of these Muslims, Islam is more a representation of their culture than their personal religion. It’s part of their identity as Pakistani or Indian Muslims. As a result, a patient, contextualized witness is necessary.


The difficult part of reaching this group is that they do not generally live in highly concentrated homogeneous groups. They are spread all over the Bay Area, and they are often living side-by-side with Hindu Indians, Afghans, Sikhs, and many other groups. Although they don’t live in concentrated groups, they like to gather for Muslim events in large concentrations. People will drive up to an hour to gather with other Desi Muslims. A willingness to discover a strategic place to live as well as drive various places to connect with Urdu-speaking Muslims will be necessary.


  • Submit short monthly reports to a coach or supervisor.
  • Submit an annual report to Global Gates leadership.
  • Meet or video conference with the assigned Global Gates coach once a month to evaluate and strengthen the work.


Global Gates offers customized training for our missionaries called Pathways to Success. Depending on the missionary’s prior experience, Pathways could involve building skills in language learning, ethnographic research, mobilizing and training partners, spiritual formation, evangelism and discipleship, church planting methodology, and leadership. To become an effective Strategy Coordinator, the missionary candidate may need to develop particular skills first. Global Gates offers a one-week Strategy Coordinator training and ongoing coaching to assist missionaries in their task.

Strategy Coordinator Specific Characteristics

Missionary Qualifications - Must meet the general missionary qualifications required for Global Gates missionaries.

Visionary - The Strategy Coordinator needs to envision what God desires for the people group in a particular gateway city and through the people group’s communities around the world.

Spiritually Mature - The Strategy Coordinator needs to be spiritually mature and committed to sound evangelical beliefs and practices. He or she must know and obey God’s Word and point others to the authority of God’s Word. The Strategy Coordinator must be a person of integrity. He or she is a person of prayer who expects God to demonstrate power in bringing the prioritized people group to Christ.

Strategic - The Strategy Coordinator needs to align tools, time, relationships and resources to accomplish God's vision for the people group. He or she is strategic in partnering with the larger Body of Christ to accomplish more than one can do alone or on a small team.

Intentional, focused, and disciplined - The Strategy Coordinator needs to be a self-starter who is able to avoid distractions to maximize evangelism, discipleship and church multiplication among the prioritized people group. The Strategy Coordinator must discern what is most fruitful to do with his or her time, and with whom that time should be spent.

A Learner - The Strategy Coordinator must be a lifelong learner committed to learning and sharing best practices for Kingdom advance among his or her people group.

Passionate - The Strategy Coordinator must have a sense of urgency. Members of the unreached people group are lost and dying every day without Jesus Christ.

Faith-Filled Perseverance – The Strategy Coordinator has faith that God will reach the prioritized people group. When obstacles arise, the Strategy Coordinator tenaciously perseveres, clinging to the vision of the Lord birthing a church planting movement among the people group.