Unreached People Groups

Join us today as we pray for Syrian Jews. They are at the very top of our UPG Priority Matrix, meaning there is little to no chance for them to hear the gospel message. These Jews began arriving in Metro New York in the early 1900’s. Through various forms of oppression, nearly the whole Syrian…

Join us this week as we pray for Gujarati Hindus. Gujarat is a region of India and also a language. You’ve likely interacted with Gujaratis in the hospitality industry. Potentially 42% of the hotel industry in the United States is controlled by Gujaratis–mostly with the last name of Patel. There are 33 different Gujarati populations…

Join us today as we pray for the Satmar Jews of the New York Metro Area. Satmar Jews are the highest priority group on our UPG Priority Matrix. This means that of all the unreached people groups in North America, we find them the least likely to hear the gospel and become followers of Jesus….

Today we’d like you to take a few minutes to pray for Bosniaks around North America. Many Bosniaks (Bosnian Muslims) came to the United States as refugees from the Bosnian war in the early ‘90’s. Since that time, a whole new generation of Bosniaks has planted roots in North America. Many have stayed in the…

Kosovar Albanians are one of the most unreached people groups in the world. Although some churches exist among them in other countries, the population of over  40,000 concentrated in New York City has a different story. They are without any established church, and there are only a few known believers. Kosovar Albanians come from a…

Chances are you may not know a whole bunch about Algeria. I know that Algerians own most of the halal pizza places in my neighborhood. And that’s about it. Algerians are a significantly unreached group in North America. They, by far, have their largest North American presence in Montreal, with a population of nearly 55,000….

If you’ve heard of Yemen, it’s probably been in the context of the humanitarian crisis, a movie, or the first season of Amazon’s Jack Ryan. Yet none of those sources communicate almost anything about Yemeni immigrants. Yemenis are a unique group. They are Arab but distinctive from other Arabs. Yemen also lacks the wealth of…

In Morocco, less than 0.1% of the Moroccan Arab population is Christian. That remains true for the diaspora groups. Moroccan Arabs have significant populations in nine different urban areas in North America. The largest population is in Montreal–a whopping 77,000 live there, with no known church among them. New York City has a concentration of…

Ramadan is the time when Muslims, even fairly nominal ones, try to get things right. Thus, it can be the month when Islam becomes meaningful for a nominal Muslim. Large numbers of young Muslims have even “left the mosque” in search for a deeper spirituality. Among these are often Iranian Muslims–frustrated by the Islamic revolution…